Digital Marketing | VIVA / MCQ with Answer

1.Digital Marketing has been around us since the very beginning. It started in the year ________.

A. 1980

B. 2000

C. 1995

D. 1990

Answer : d

 

2. Which of the following describes e-commerce?

A. doing business electronically

B. doing business

C. sale of goods

D. all of the above

 

3.Which is a function of E-commerce

A. marketing

B. advertising

C. warehousing

D. all of the above

Answer:D

 

4.What is the percentage of customers who visit a Web site and actually buy something called?

A. affiliate programs

B. click-through

C. spam

D. conversion rate

Answer:D

 

5.How the transactions occur in e-commerce?

A. using e-medias

B. using computers only

C. using mobile phones only

D. none of the above

Answer: A

 

6.Who is the father of digital marketing?

A. Philip Kotler

B. Bruce Clay India

C. Justin Hall

D. None of the above

Answer: A

 

7.the customer review of a product on an E-Commerce website.

A. Awareness about the brand

B. Awareness about the product

C. Experience the product

D. Both a&c

Answer: B

 

8.People who had earlier visited the site is __________ Customising advertisement to.

A. Search retargeting

B. Contextual marketing

C. Remarketing

D. None

Answer: C

 

9.Which design approaches help in building sites that are optimized for various screensizes?

A. Mobile optimized design

B. Responsive web design

C. Progressive enhancement

D. Adaptive web design

Answer: B

 

10.marketing is a process which aims at ..............

A. production

B. profit making

C. satisfaction of customer needs

D. selling products

Answer: C

 

11)........buy products & ......use product

A. consumer & customers

B. buyers & sellers

C. buyers & customers

D. customers & consumer

Answer: B

 

12.______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

A. Interactive

B. Contextual

C. Traditional

D. Website.

Answer: A

 

13. Digital marketing includes_____________.

A. voice broadcast

B. podcasting

C. RSA

D. Both A and B

Answer : D

 

14.The ________ plays a major role in better content creation.

A. icon

B. keyword

C. description

D. viewport

Answer : B

 

15. ___________ help in providing the user the gist of what is the article about.

A. Meta Description

B. Meta tags

C. Meta Description or Meta tags

D. None of the above

Answer: C

 

16The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion

C. Price, Product, Place, and Positioning

D. PR, Product, Place, and Person

Answer: A

 

17.SEO stands for_____________.

A. Search Engine Optimization

B. Search Engine Optimum

C. Search Electronic Optimization

D. None of the above

Answer: A

 

18.How much time period is required to get a Google page ranking?

A. 2 week

B. 1 week

C. 2 months

D. More than 3 months

Answer : D

 

19.The most common user identification technique is via?

A. Sessions

B. Cookies

C. Segmentation

D. page views

Answer : B

 

20.In Content marketing the content should be?

A. valuable

B. relevant

C. consistent

D. All of the above

Answer : D

 

21.Which of the following is not a goal of of Content Marketing?

A. Engagement

B. Sales

C. Customer novice

D. Up-selling

Answer :C

 

22.What is the full form of CMS?

A. Content Maintaince System

B. Content Management Site

C. Content Management System

D. Content Marketing System

Answer: C

 

23.What is the full form of CRO?

A. Cost Rate Optimization

B. Conversion Rate Optimization

C. Click Rate Optimization

D. None of the above

View Answer: B

 

24. The customer review of a product on an E-Commerce website.

a)Awareness about the brand

b)Awareness about the product

c)Experience the product

d)Botha&c

Answer: b

 

25.buying relevant keyword and Paid search marketing is about bidding

a)True

b)False

c)May be

d)May not

Answer: a

 

26. People who had earlier visited the site is __________ Customising advertisement to.

a)Search retargeting

b)Contextual marketing

c)Remarketing

d)None

Answer: c

 

27. This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site.

a)Contextual marketing

b)Search retargeting

c)Remarketing

d)Botha&b

Answer: b

 

28. Which platform can be used by advertisers and purchase ad impressions across ad exchanges?

a) demand-side platform

b)supply side platform

c)Ad network

d)None

Answer: a

 

29. Real-time bidding is a form of programmatic buying

a)True

b)False

c) Partially True

d) None

Answer: a

 

30. Which capabilities are offered by Web Content Management Tools?

a)Centralized version control

b)Simplification through templates

c)Integration with enterprise applications

d)all

Answer: d

 

31. Which design approaches help in building sites that are optimized for various screen sizes?

a)Mobile optimized design

b)Responsive web design

c)Progressive enhancement

d)Adaptive web design

Answer: b

 

32. Site designing for mobile is very similar to the web.

a)True

b)False

c)May be

d)May not

Answer: b

 

33.Profits related to a new product in its introductory stage of profit related to new product

A.negative

B.positive

C.higher

D.declining

Answer: A

 

34. ____________classified by decoding, feedback, encoding and response are together in communication process.

A.communication tools

B.communication channels

C.communication parties

D.communication function

Answer: D

 

35.Product development comes from_________ source of idea.

A.internal sources

B.external sources

C.product extension

D.both a and b

Answer: D

 

36.Which way of consumers feel or perceive towards an actual product or potential market offering

A.sales concept

B.product images

C.product idea

D.customer management

Answer: B

 

37.which Products like as “VHS tapes”

A.product classes

B.branding

C.product forms

D.product perception

Answer: B

 

38.__________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands

A.complex behavior

B.variety seeking behavior

C.dissonance reducing behavior

D.habitual behavior

Answer: A

 

39.___________Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called

A.Leading

B.online

C.Buz

D.none of the above

Answer: C

 

 

40.customer is _________, If customer’s expectations and products performance matches

A.satisfied

B.dissatisfied

C.delighted

D.none of these

Answer: A

 

41.Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called

A.channeling

B.buyer readiness

C.channel designing

D.strategic

Answer: B

 

42.When the new developed product concept is tested, the next immediate step is to

A.market strategy

B.a testing technique

C.intermediaries

E.logistic network

Answer : A

 

43.____________communication process, receiver and sender are classified as

A.functions

B.parties

C.tools

D.channels

Answer: B

 

44.stage in which purchase intention is transformed in to purchase decision is called

A.need recognition

B.information search

C.purchase decision

D.both b and c

Answer: C

 

 

45.media and message are considered as_____________ in communication process

A.tools

B.channels

C.functions

D.parties

Answer: A

 

46.’Maslow’s hierarchy of needs

A.physiological

B.self-actualization

C.esteem needs

D.all of above

Answer:D

 

47.___________ is classified An idea for a possible product that company will offer

A.product idea

B.product image

C.customer management

D.none of the above

Answer: D

 

48. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

A.concept

B.phase

C.screening

D.raw-material screening

Answer: A

 

49. The tendency of difficult understanding related to the use of market offering is called

A.relative advantage

B.complexity

C.communicability

D.compatibility

Answer: B

 

50.which triggers positive or negative emotions leads to purchase motivation

A.emotional appeal

B.rational appeal

C.moral appeal

D.irrational appeal

Answer : A

 

51.Customers in growth stage of life cycle of products are classified as

A.innovators

B.early adopters

C.middle majority customers

D.laggards

Answer B

 

52.Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

A.online media

B.print media

C.broadcast media

D.display media

Answer :B

 

53.Product development process after analysis of business next step to be taken is

A.test marketing

B.penetration marketing

C.one chanal marketing

D.individual marketing

Answer:A

 

54.who is suspicious of change is classified as

A.late majority

B.early majority

C.laggard

D.early adopter

Answer:C

 

55.which is reflected in web design through ______.

A.different feature stories appealing to different members

B.content referencing the needs of companies

C.different navigation options appealing to different members

D.status of the business in the purchase decision process

Answer:C

 

56. Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.

A.referencing needs of companies of different sizes

B.the status of the business in the purchase decision process

C.different feature stories appealing to different members

D.different navigation options appealing to different members

Answer: B

 

57.which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?

A.sizzle

B.sell

C.speak

D.save

Answer: B

 

58.which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?

A.serve

B.speak

C.sell

D.save

Answer: B

 

59. Business-to business eCommerce involves commercial transactions between other organizations and organizations.

A.True

B.False

C. May be

D. May  not be

Answer: A

 

60.the example of business-to-business services offered by Google which gains advertising revenue.

A.GoogleAdWords pay per click sponsored

B.Google Apps Application Suite

C.YouTube Brand Channel

D.Google Search application providing online website

Answer: C

 

61. ______ is an example of business-to-business services offered by Google application running as part of a customer’s website.

A.Google Search application providing online website search

B.Google Apps Business Application

C.YouTube Brand Channel

D.GoogleAdWords click sponsored link advertising

Answer: A

 

62.which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.

A.B2B independent e-marketplace.

B.buyer-oriented marketplace.

C.supplier-oriented marketplace.

D.vertical and horizontal e-marketplace.

Answer: B

 

63.which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.

A.vertical and horizontal e-marketplace.

B.supplier-oriented marketplace.

C.buyer-oriented marketplace.

D.B2B independent e-marketplace.

Answer: D

 

64. By bulk buying of items, One aim of e-procurement is to increase savings

A.right quantity.

B.right thing.

C.right quality.

D.right price.

Answer: A

 

65. Which production is related to procurement?

A.Office supplies.

B.Raw materials.

C.Information systems.

D.Furniture.

Answer: B

 

66. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs

A.Low Tech, High Touch, Personal

B.Low Tech, High Touch Transactional

C.High Tech/Low Touch, Automated

D.High Tech/Low Touch, Personal

Answer: A

 

67.where technology will not feature in the development of these relationships, this is known as a ______ relationship.

A.Low Tech, High Touch, Personal

B.Low Tech, High Touch Transactional

C.High Tech/Low Touch, Personal

D.High Tech/Low Touch, Automated

Answer: B

 

68.website functions, which are the most important?

A.Having free reports

B.services your company provides

C.Capturing email addresses of visitors

D.information on every page

Answer: C

 

69.Way promote a business with social media is__________

A.yourcompany, services, and products

B.many contacts as possible

C. Offer a lot of helpful

D.potential clients to visit your website

Answer: C

 

70.search page engine optimization refers to_________

A.Programming keywords into a website

B.each page of a website for design

C.amount of links coming into your website

D.The number of search engine sites a website

Answer: A

 

71. The best way to improve search engine ranking is with

A.Video

B.A blog

C.Having at least 500 words on the page

D.a lot of graphics per page

Answer: B

 

72.which main objective of branding is?

A.customers recognize your logo and marketing materials

B.earn trust from your customers

C.Promotional materials that match

D.a unique tag line

Answer: B

 

73. Which marketing techniques are most likely to pay you?

A. Pay click advertising

B.Using social media marketing

C.Posting press

D.article marketing

Answer: D

 

74.is it most ideal to send a press release?

A.when there is “big news” happening

B.around the holidays

C.news seems to be slow

D.Tuesday through Thursday for newsworthy

Answer: D

 

75.the best way to make money “while you sleep”?

A.up good marketing ideas by dreaming

B.Selling stuff

C.Having products on your website

D.spouse who works the night shift

Answer: C

 

76.the possibility of website visitors following through on contacting you is

A. Offer a 1-800-#

B. Tell them to call you

C.”take away” with your contact information

D. Offer testimonials

Answer: B

 

77.which is keeping someone on your website and encouraging them to come back?

A. Make a website things to do a website interactive such as quizzes, downloads, etc

B.a lot of text to read

C. Make it difficult to locate

D.Pack a lot of graphics and photos

Answer: A

 

78. SEO stand for?

A.ite Engine Optimization

B.Search Engine Optimization

C.Site Efficiency Optimization

D.none of these

Answer: B

 

79.which name is the latest major change in functionality?

A.Farmville

B.Timeline

C.Newsfeed

D.both A&B

Answer: B

 

80._________ name of the Hosting Company that is used for all external consumer-facing sites?

A.Verizon

B.HP

C.Rackspace

D.none of these

Answer: C

 

81.________ is the new content management tool for SWEET ?

A.Sitecore

B.CMS Lite

C.Sharepoint

D.none

Answer: A

 

82. A Robust Social Media Plan Includes Which Of The Following?

A. A long-term schedule identifying when to post content

B. A list of content that mimics competitor content

C. All of your online business goals

D. A list of friends who can post on the accounts

 

Answer: A

 

83.Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?

A. The subject line of the email

B. The number of pictures in your email

C. The number of links contained in the email

D. The chance for customers to opt-out

Answer: A